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The Acquisition of Byredo: L'Oreal Buys the Brand

According to Le Figaro and The Fashion Network, Byredo is the latest niche brand to join the portfolio of a big luxury group. L\'Oréal is the French ...
23-05-2022 18:55

Matin Lutens Collection Review

Matin Lutens Collection by Serge Lutens has become available online. Three morning eaux de parfum are created to remind us of how important it is t ...
23-05-2022 18:55

Encelade - The New Planet by Marc-Antoine Barrois

French fashion designer Marc-Antoine Barrois creates haute couture for men in a neoclassical style, but Fragrantica readers know him, of course, fo ...
23-05-2022 18:55

Van Cleef & Arpels 22 Vendome ~ new fragrance

Van Cleef & Arpels has launched 22 Vendôme, a new addition to the brand?s Collection Extraordinaire. 22 Vendôme is named for the brand\'s flagshi ...
23-05-2022 18:55

Berdoues Dolce Amalfi ~ new perfume

French perfume house Berdoues has launched Dolce Amalfi, a new addition to the Colognes Grand Crus collection... ...
23-05-2022 18:55

Monday scent of the day 5/23

It\'s Monday and World Turtle Day. What fragrance are you wearing" My plans for Summer 2022 include lots of biking, preferably alongside water ( ...
23-05-2022 18:55

The mysterious substance in the bottle

It was sometime during the 2012 season when Alcides Escobar of the Kansas City Royals grabbed a bottle from his locker and sprayed some of its content ...
23-05-2022 18:55

Perfumed Horoscope: May 23 - May 29

  A true power week is ahead of us. Set a goal in your mind, and you will be able to accomplish it much sooner than usually over the next two weeks ...
22-05-2022 18:54

The Devastating Melancholy Of Burberry Touch For Men

Have you ever smelt sadness in a fragrance" One which offers access to the same moodscape of longing, loneliness, lost opportunity, regret, remo ...
22-05-2022 18:54

Providence Perfume?s Jadeite

We often inform our daily perfume-wearing decisions with outside temperatures. But perfumes themselves have warm and cool tones if you sniff closely. ...
22-05-2022 18:54

Lazy weekend poll ~ open thread, late May 2022

Saturday is World Meditation Day, and Sunday is Sherlock Holmes Day plus World Goth Day. Whatever you\'re celebrating, we\'ve got our standard-issue ...
21-05-2022 18:55

The splitmeet, episode 17

The splitmeet (episode 17) is open for business. PLEASE read the instructions! For people who would like to chat in addition to, or instead of, split ...
21-05-2022 18:55

I walk on the wild side

The spot for Lalique Soleil Vibrant. ...
21-05-2022 18:55

Esxence 2022: Events Calendar

If you are planning your trip to Italy to visit the artistic fragrance event Esxence in Milan, look here for more information about the event, offe ...
21-05-2022 18:55

Minuit et Demi by Fragrance Du Bois Review

The perfume house Fragrance Du Bois is well-known for its elitist approach and correspondingly high prices for its fragrances. The brand is known for ...
21-05-2022 18:55

Nikos Sculpture Parfum

One of the great fragrances from the \'90s, composed by Master perfumer Michel Almairac, is Nikos Sculpture Pour Homme Eau de Toilette, respected a ...
21-05-2022 18:55

House of Guerlain Celebrates World Bee Day

Today, May 20, the world celebrates an unusual holiday - World Bee Day. The chosen date is not accidental: the founder of modern beekeeping, an art ...
21-05-2022 18:55

Tiziana Terenzi Luna Collection: Libra Leo

The Italian luxury niche brand Tiziana Terenzi just launched the two new fragrances LEO LIBRA, within their Luna Collection, well known for bestse ...
21-05-2022 18:55

Ellis Brooklyn Sun Fruit: The Perfect Midsummer Fruit Punch

Ellis Brooklyn\'s new Sun Fruit fragrance is a melange of tropical, fruity, floral, and vanillic propositions that veer naturalistic but retain a cer ...
21-05-2022 18:55

Jardin de Giverny by Arte Profumi: The Beautiful Garden of C

"My most beautiful artwork is my garden." Oscar-Claude Monet For every educated person, the name Jardin de Giverny (Garden at Giverny) is ...
20-05-2022 18:54

Lancôme Idôle Nectar

In 2022, Lancome launches a new flanker of Idôle, the fragrance that came out in 2019 offering a new concept of the thin, smart-phone shaped bottle ...
20-05-2022 18:54

Zara Oud Collection: Bohemian Oud, Hipster Oud, Endless Oud

Following some successful launches, Zara decided to offer the Oud Line in mid-May 2022. This new line arrives in flacons of the same shape as the L ...
20-05-2022 18:54

Berdoues Grands Crus Dolce Amalfi

The Berdoues fragrance collection Grands Crus takes us on a journey to wonderful destinations, including the newest one to Amalfi. This recently la ...
20-05-2022 18:54

Esxence 2022: The Exhibitors

  The artistic fragrance exhibition ESXENCE in Milan is getting closer, and we are thrilled to meet the brands and smell all the fragrances that hav ...
20-05-2022 18:54

The Fragrance Foundation UK Celebrates Their Annual Awards

On Thursday, 12th May 2022, the Fragrance Foundation UK celebrated their 30th annual awards ceremony at The Brewery in London. Originally establishe ...
20-05-2022 18:54

Friday scent of the day 5/20

It\'s Friday and Josephine Baker Day. Happy 76th birthday to Cher! Plus, happy World Bee Day. Our community project for today: wear a fragrance with ...
20-05-2022 18:54

Atelier Cologne Rose Cuiree ~ new fragrance

Atelier Cologne will launch Rose Cuirée, a new unisex fragrance in the brand\'s Collection Rare... ...
20-05-2022 18:54

Using waste to concoct new scents

Previously destined for a life in the trash, strawberry residue, tangerine peels, and carrot seeds are now part of the new olfactory palette of the fr ...
20-05-2022 18:54

Summer greens ~ fragrance reviews

Longtime readers here at Now Smell This will be familiar with the idea of the purgatory basket. It doesn\'t have to be a basket, strictly speaking: i ...
20-05-2022 18:54


The spot for Les Eaux de Chanel Paris-Paris. ...
19-05-2022 18:54

Thursday scent of the day 5/19

Happy Almost-Friday and happy National Notebook Day! (Celebrate by writing something down in a bound paper notebook, remember those") What fragr ...
19-05-2022 18:54

0.1-millisecond bursts of scent

OVR Technology is already being utilized in therapeutic settings. Ascendant New York, a $3,500-a-day substance disorder clinic, offers patients guided ...
19-05-2022 18:54

Comme des Garcons Zero ~ new fragrance

Comme des Garçons has launched Zero, a new fragrance... ...
19-05-2022 18:54

Gallivant Gdansk ~ new fragrance

London-based niche line Gallivant has launched Gda?sk, the latest in their series of "urban exploration" fragrances... ...
19-05-2022 18:54

Via Lanvin: The End of a Beautiful Story

Elena\'s recent article about her favorite daffodil perfume reminded me of one great fragrance from the 1970s, namely Via Lanvin. This green chypre d ...
19-05-2022 18:54

The Institut Français in London Presents a Perfume Workshop

The Institut Français in London informed us about an upcoming workshop in collaboration with perfume house Fragonard as a part of the festival #Exp ...
19-05-2022 18:54

Priceless Perfume Bottles: An Auction of Poetry in Glass

It was a few weeks ago that I found myself on LiveAuctioneers, one of the internet\'s great auction facilitators. I\'d been searching around to see w ...
19-05-2022 18:54

Minotaure Paloma Picasso: Mythical Creature

The story of Paloma Picasso is not the most fun. Paloma\'s mother, Francoise Gilot, left her artist husband when the girl was only four years old. Th ...
19-05-2022 18:54

The Invisible Presence: Art Nouveau Art Deco Perfume Bottl

The Pontevedra Museum in Spain is now hosting the exhibition "The Invisible Presence: Art Nouveau Art Deco Perfume Bottles," which include ...
19-05-2022 18:54

Lalique Pour Homme Equus: Nice Horsey!

The history of the Lalique perfume brand is inseparable from the history of René Lalique himself, who, after several years of study, founded his own ...
18-05-2022 18:55

Jorum Studio: Scottish Odyssey Collection + Worldwide Giveaw

Jorum Studio of Edinburgh, Scotland, announces the spring 2022 launch of its new collection called "Scottish Odyssey." Already sold out onc ...
18-05-2022 18:55

Viktor & Rolf Good Fortune ~ new perfume

Viktor & Rolf will launch Good Fortune, the brand\'s first pillar fragrance for women since 2014\'s BonBon. I know virtually nothing about it so ...
18-05-2022 18:55

Salvatore Ferragamo Bright Leather ~ new fragrance

Salvatore Ferragamo has launched Ferragamo Bright Leather, a new fragrance for men. Bright Leather is a flanker to 2020\'s Ferragamo, and follows las ...
18-05-2022 18:55

Wedneday scent of the day 5/18

It?s Hump Day and International Museum Day. (And don\'t forget: the splitmeet is coming up on Saturday.) Birthdays: Gertrude Käsebier, Frank Capra, B ...
18-05-2022 18:55

It turns, whirls, releases odors

Guests sit down in what looks like a half-open egg-shaped lounge chair. Once inside, guests put on the VR headsets, and as they watch the virtual real ...
18-05-2022 18:55

New Ormonde Jayne Limited Edition Gold Elixir

Bold, fearless and audacious. Thus begins the description for Gold Elixir, now joining the Elixirs Collection from Ormonde Jayne, the pre-eminent Bri ...
17-05-2022 18:54

Phlur At Sephora

Phlur?s relaunch last year saw a new owner and director step into its reigns, new packaging, and the release of a new scent (Missing Person), followe ...
17-05-2022 18:54

The World Perfumery Congress Hosts Its Three-Day Seminar Thi

The World Perfumery Congress will open its doors in Miami, Florida, this June 29th through July 1st. The Congress is "the global stage for fragr ...
17-05-2022 18:54

Vetiver Overdrive: The Blues with a Woody Breath From L'Orch

L\'Orchestre Parfum recently unveiled its tenth fragrance, Vetiver Overdrive. True to its synesthetic soul, the brand offers a multi-sensory experien ...
17-05-2022 18:54

Sandalwood: The Perfume That Bathes The Gods

Sometimes I venture down unusual paths for a researcher who\'s passionate about perfumery. Not only are the historical aspects interesting to me in t ...
17-05-2022 18:54

Laboratorio Olfattivo Arancia Rossa ~ new fragrance

Italian niche line Laboratorio Olfattivo has launched Arancia Rossa, a new fragrance joining the Viaggio in Italia collection. Arancia Rossa was deve ...
17-05-2022 18:54


Horse, leather, vanilla, for Guerlain Habit Rouge L\'Instinct.  ...
17-05-2022 18:54

Vince Camuto Homme Intenso~ new fragrance

Vince Camuto has launched Homme Intenso, a new flanker to 2014\'s Vince Camuto Homme... ...
17-05-2022 18:54

Tuesday scent of the day 5/17

It\'s Tuesday, plus World Baking Day and the International Day Against Homophobia, Transphobia and Biphobia. Happy 80th birthday to Taj Mahal! (That\ ...
17-05-2022 18:54

The smell of wet stone after the rain

I was born in the South of France but I grew up, and still live, in Paris. So many of my first memories relate to the smell of wet stone after the rai ...
17-05-2022 18:54

Sottile 1.61 Yosh Review

One of the pioneers of modern American perfumery, Yosh Han from San Francisco and the founder of the Yosh brand, is a very open-minded woman with an ...
16-05-2022 18:54

Christian Louboutin Loubiworld: Loubimar Eau de Parfum Légèr

Perfumer Caroline Dumur, who recently created Chloe Nomade Naturelle, Yves Rocher Bloom In Love, Comme des Garcons Ganja, La Perla Once Upon A Gard ...
16-05-2022 18:54

Scent Of Peace vs Scent Of Peace Natural

Part of the same sustainability cohort as Chloé Eau de Parfum Naturelle, Polo Earth by Ralph Lauren, and Acqua di Giò Eau de Parfum, Bond No 9?s late ...
16-05-2022 18:54

Courreges L?Eau de Liesse ~ new fragrance

French fashion house Courrèges has launched L\'Eau de Liesse, a new solar floral fragrance for women... ...
16-05-2022 18:54

The heat of ice

The spot for Terre d?Hermès Eau Givrée. ...
16-05-2022 18:54



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Rem is a floral-aquatic fragrance from Reminiscence, launched in 1996 when this olfactory family was among the most popular ones. The new edition Rem Escale à St. Barth comes in May 2017 as a sunny version with hot sand and monoi accords,... -
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Casamorati 1888 Dolce Amalfi

  Xerjoff Casamorati 1888 presents another exclusive, limited edition on January 8th 2017, which is, just like last year?s Italica, only available in one special store. The store Harvey Nichols in London was lucky enough to ?get? the... -
Yves Saint Laurent Opium Tester Perfume

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Opium by Yves Saint LaurentWomen Edp Tester A controversial fragrance at the time of launch. Introduced in 1977, Opium symbolizes Yves Saint Laurent\'s fascination with the Orient and his unique understanding of a woman\'s hidden emotions and... -
Vanille Iconique: A New Perfume by Comptoir Sud Pacifique

Vanille Iconique: A New Perfume by Comptoir S...

Few perfume brands are as tied to a single perfume ingredient as Comptoir Sud Pacifique is to vanilla. At the end of 2021, the brand decided to call attention to the beautiful love story that this French niche house had with the iconic ingredient.... -
Xerjoff JTC Torino21 Limited Edition

Xerjoff JTC Torino21 Limited Edition

The newest limited edition JTC TORINO21 from the Italian luxury fragrance brand XERJOFF, announces their beautiful partnership, as Silver Partner for the Nitto ATP Finals in Turin, from 2021 to 2025. The Nitto ATP Finals 2021 tennis tournament... -
Courreges Wild Ocean ~ new fragrance

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French fashion house Courrèges has launched Wild Ocean, a new fragrance for men... -
Edward Bess- Spanish Veil

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The name Edward Bess is probably familiar to those interested in elegant makeup. In the early days of his eponymous line Edward himself used to man the Bergdorf Goodman counter and help his customers and admirers choose the right colors. If you were... -
Sens Unique Box: From Paris to Your Door

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The Parisian boutique Sens Unique came up with a unique niche perfumery experience which has not been tried before in France. Now you can enjoy the niche perfumes coming from the heart of Le Marais district without leaving your hometown in the USA,... -
Giorgio Armani Code Cashmere ~ new fragrance

Giorgio Armani Code Cashmere ~ new fragrance

Giorgio Armani has launched Armani Code Cashmere, a new flanker to 2006\'s Armani Code for women. Armani Code Cashmere follows last year\'s Armani Code Satin... -
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Guerlain Epices Exquises ~ new fragrance

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